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Summary Report: Commission on Public Relations Education’s (CPRE) Industry-Educator Summit on Public Relations Education

NEW YORK (July 13, 2015) —

Approximately 50 public relations industry leaders and educators met for a day on May 12, 2015, to discuss topics related to undergraduate public relations education, with a heavy focus on how best to prepare students for a career in public relations. Industry leaders included CEOs and COOs of major agencies, CCOs of major corporations and not-for-profit organizations, as well as senior counselors and educators. (See Appendix A on Page 21 for a complete list of participants, including some who participated via teleconference.)

Participants also represented all of the major industry professional and academic associations including Public Relations Society of America, Arthur Page Society, PR Council., PRSA Foundation, Institute of Public Relations, Global Alliance for Public Relations and Communication Management, National Communication Association, Universal Accreditation Board, Association for Education in Journalism and Mass Communication, Accrediting Council on Education in Journalism and Mass Communications, European Public Relations Education and Research Association, Chartered Institute of Public Relations International Communications Consultancy Organization, and the Plank Center for Leadership in Public Relations.

The Summit was hosted by Ketchum at its New York offices.

Download the full PDF of the Summary Report.